I Can't Believe It's Not Butter :30 by Saddington Baynes

Commissioned by We Are Glow Agency, Saddington Baynes created a :30 animation for I Can’t Believe It’s Not Butter. The animation is a tongue in cheek nod to the traditional abstract style used in traditional advertising for perfumes and colognes, adding a hilarious metaphorical twist that creatively transforms I Can’t Believe It’s Not Butter’s latest product ‘Butter spray’ into a golden masterpiece.